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Make Smarter Decisions About Your Career & Education

 

 

Attracting Focused, Interested, and Valuable Prospective Enrollees

 

 

Disrupting The Postsecondary Education Enrollment Process

Our Mission

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  • We have introduced levels of detail, data and insight never before available

  • We have established a consumer-facing SaaS that provides them with recommendations based on interests, skills and assessment

  • We are building the industry’s first school-facing Exchange, empowering them to filter by inclusion the traits, interests and skills of prospective enrollees

Unique Offering

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  • WhatsBestforMe.org brings the business of marketing, recruitment and enrollment in higher education into the 21st Century

  • We are putting in place the industry’s first Exchange, allowing schools to provide target profile data and filter the results to meet their student recruiting needs and goals

Our Team

L. Joseph Schmoke

L. Joseph Schmoke

Founder

Joe conceived the Company’s strategy and is the principal founder. Previously he was chairman and CEO of Andrew Jackson University (AJU), an accredited for-profit degree granting university that provides all its courses online. Prior to AJU he was the key strategist and a board member at Auto University, a training organization for the automotive industry. A longtime entrepreneur, Joe is the primary author of Vital Business Secrets for New and Growing Companies (Dow Jones- Irwin, 1989), and has been designated Distinguished Lecturer by the Graduate School of Business, Florida Atlantic University.

Jerry Israel, Ph.D.

Jerry Israel, Ph.D.

Co-founder

After retiring as president of the University of Indianapolis in 2005, his second post as president of a college, Jerry was temporary president of Lambuth University. He continues to provide strategy consulting services to a number of colleges and universities. He wrote The 75 Biggest Myths about College Admissions (Sourcebooks, 2008) debunking many of the misconceptions students and their families hold about selecting and entering college.

Barry Layne

Barry Layne

Chief Operating Officer & Chief Marketing Officer

Barry Layne is a pioneering digital management and marketing executive with an exceptional track record of creating, delivering and driving products and profits. Beginning with his role as founder and global head of Ketchum Communication’s worldwide digital media businesses, he has progressively led marketing, management, strategy and operations across all facts of consumer- and business-facing digital media ventures.

Among his previous roles are: Founder and Principal Consultant for El Syd, the global management consulting firm; COO of ArtistDirect, including its owned-and-operated websites as well as its international affiliate network; Executive Vice President of National Lampoon, driving digital and analog media and entertainment businesses, founding its wide-ranging digital media and marketing businesses; Senior Vice President of About, Inc.; and Co-Founder and Executive Vice President of FasTV.com, one of the seminal digital innovations and market-leading businesses in the emerging internet video market.

Testimonials

I received both of your responses and I must say you did a great job on selecting the career choices for me. I have been interested in these careers as well. I must say this test is a good test to take & I thank you for helping me make some changes moving forward. I would recommend this test to anyone who is considering going into college or extending their career. Once again thank you for your time & effort you have invested in me.

Kay M – Orlando, FL

Kay M – Orlando, FL

Upon seeing your reply in my inbox, I got butterflies in my stomach. When I saw the list of career suggestions I couldn’t help but smile.

Leia L – Tampa, FL

Leia L – Tampa, FL

I now feel confident in what I have chosen and what I will choose in the future. You have made a difference in my life. It feels so good to be confident in the choices that I’ve made and will make.

Dawn G – Baltimore, MD

Dawn G – Baltimore, MD

Thank you for your assistance! This was quite an eye opener. I am a 25 year old professional looking to change careers, so these are some great ideas. Thanks again!!

Katie B – Bonita Springs, FL

Katie B – Bonita Springs, FL

Contact

WhatBestforMe, Inc.
Research Park at Florida Atlantic University
3651 FAU Boulevard, Suite 400-EE5
Boca Raton, FL 33431
561-400-3420