Interesting summary by Inside Higher Ed regarding a recent Council of Christian Colleges and Universities meeting in Washington
Posted on February 14, 2019
Presidents of faith-based institutions of higher learning, including Mormon, Jewish and Muslim leaders, found they have common cause in defending the value and uniqueness of a faith-based environment and education. While I think their tone may have been a bit too defensive, the reality is that they have been under fire by many liberal organizations. The chief complaints by these outsiders, it seems, are the anti-gay attitudes (I won’t elaborate here) and limits on free-thinking by faculty imposed by many Christian colleges and universities. Stands taken by evangelical institutions especially tend to rouse the liberals. Requiring students to sign pledges that they will not have premarital-sex contradicts human biological tendencies, many argue. Maybe so, but here’s the rub: No one forces students to enroll in these institutions, and if they do enroll and soon feel out of step with progressive thinking – or their own sexuality – I am not aware of anyone being chained to their dorms or desks to assure their purity.
While it’s not Moses parting the Red Sea, the divide between traditional secular colleges and universities and those that are faith-based, appears to have widened over the past decade. Falling enrollment for many is a real threat as traditional feeder systems gradually diminish; Catholic prep schools, mostly in urban areas, for example, have all but disappeared. Much the same thing has happened to Presbyterian, Lutheran and other Protestant sects. Many of these schools are small – less than 10,000 students – and do not have the budget for modern marketing techniques, plus they tend to put people in charge of marketing that have little or no relevant experience. The result is falling enrollment and diminishing revenue while expenses keep increasing. The solution to this dilemma for many is to embrace proven digital marketing techniques; that’s one of the reasons my organization developed College Lead Exchange, an open, easy to use online platform where colleges have access to prospective enrollees whose profiles neatly fit with each school’s target student.
It should be of interest to faith-based schools that another component of my organization has for the last seven years examined over fourteen hundred colleges and universities while we looked for good, reasonably priced but little-known colleges and universities (www.bestvaluecolleges.org). For 2018-19 we selected thirty-eight faith-based schools as Best Value Colleges. Key to final selection is the requirement that more than sixty-five percent of a school’s students and alumni must have positive comments about the school, it’s environment, faculty and fellow students. As a result of our research it is very obvious that there is a place for faith-based institutions in the American higher education landscape. Families and students who feel comfortable in a God-centered environment should have places to go to further their education without feeling threatened or uncomfortable. Similarly, those who are part of the LGBTQ movement or mindset should be free to choose a college that supports their way of thinking. There are good reasons why faith-based schools are an important part of America’s higher education landscape. I only hope that their administrators open their eyes to proven digital marketing techniques in time to preserve their institutions.
Inside Higher Ed’s article can be found at https://bit.ly/2HPIJKo
College Lead Exchange can be accessed at www.collegeleadexchange.com
Posted on February 11, 2019
Changing Your Life May Be as Simple as Changing Your Perspective; Do You Really Need to Learn in a Classroom?
Posted on February 7, 2019
It’s a shame these programs are exclusively targeting graduating high school students. Higher Education is and must remain more diverse than that. Points for trying to get the message out. Deductions for not seeing the real need and opportunities among ‘non-traditional’ students.
Posted on February 4, 2019
“Many students continue working full time when they enroll in an online program. Experts say prospective students should look into the coursework and curricula for different types of online degrees to determine what option best meets their professional needs and satisfies their interests.”
Posted on January 31, 2019
“From Forbes’s most powerful to World Economic Forum members, the results stayed steady, with the majority of college-educated eclipsing dropouts. ”
Posted on January 28, 2019
“Only around 10 percent of ninth graders correctly estimated the tuition and fees for one year at a public four-year college in their state. Around 57 percent overestimated the costs, and 32 percent underestimated them.”
Posted on January 25, 2019
“This is one of the most acknowledged reasons for people to seek higher education. However, many young people aren’t sure what they want to do – and that’s okay.Having goals is great, but nothing says that we need to have our lives totally planned out by the age of 17. In fact, many major universities encourage incoming students not to select an area of focus until after their freshman year, or in some cases, their sophomore year. So, even if you’re not sure what profession you’re interested in pursuing, you should remain mindful that academic environments offer one of the best places to explore your options and make that choice.”
Posted on January 22, 2019
“There her career counselor made a resume of her talents and skills, including some she never thought of as being job-related, and sent it to a local radio station. She landed an internship and left college after her freshman year to work full time. That job led to another one where she traveled and worked with record labels.”
Posted on January 17, 2019
“So, what had happened was …”
“This phrase typically draws immediate laughter. That’s because those familiar with the refrain know the speaker is about to admit that something went wrong, and he or she bears some responsibility for it.”
Posted on January 14, 2019
“Vogt was among the first students to set foot on the current San Diego State University Campus after it opened back in 1931. He had graduated in 1935 but never received a printed diploma.”